Roofing content writing for search engine optimization is vital to the success of any online business. Whether you have a brick-and-mortar location or an online presence, you’ll need to create unique content for each page of your website. Click to know about Social Cali SEO for roofers company. From XML sitemaps to keyword research, here are some tips to improve your online presence. Follow these tips to increase your site’s search engine rankings! Posted in Roofing Content Writing SEO for Roofers

Keyword research

When writing content for a roofing website, keyword research is an important part of the marketing strategy. Relevant keywords are important for attracting targeted audiences and increasing website traffic. Keyword research helps you decide which keywords to target. For example, you may want to target customers searching for slate tile roof repair in Delaware, but a higher volume of searches for that keyword isn’t likely to bring in customers. On the other hand, if your website is targeting metal roof repair in New Jersey, you’ll want to focus on keywords with a high search volume and buyer intent.

Once you have chosen the keywords to target, it’s time to use these in your roofing content. Use keyword research tools to find relevant keywords, and do a phrase match. Google will suggest related keywords. You should also consider deciding on whether your keywords are competitive or not. Ideally, you’ll want to rank for several roofing keywords. But if the competition is too high, you’ll want to focus on longer-tail keywords that get a lot of traffic.

On-page SEO

Whether you are a single-location roofer or have a multi-location business, you need to optimize your website to rank well on Google. The home page should be optimized to be found by a wide variety of search engines, and your business location pages need to be mobile-friendly. You should also optimize your website for mobile devices. These tasks may seem tedious, but they are vital to your success. By following the steps listed below, you can improve your rankings in Google and gain more business.

During the on-page optimization of your website, use specific keywords relating to your business. Focus on keywords that target specific intents, such as “roofing companies in St. Louis.” This way, you can ensure your site ranks well for these searches. Using the right keywords will also make it easier for search engines to understand your website’s content. In addition, you should also focus on establishing topical authority, which is another crucial aspect of on-page optimization.


While some roofing contractors may opt to cast professional actors in their videos, most of these companies prefer to feature their real employees instead. This requires a careful planning, as not everyone feels comfortable in front of the camera. To make the experience less intimidating for your employees, conduct some small-talk before the camera rolls. If your employees are unfamiliar with the content, it would be wise to practice their scripts beforehand. Here are some helpful tips for writing video content for roofers:

When writing video content for your website, keep in mind that prospective customers will consume more information through visuals. The goal is to give just enough information without overwhelming the viewer. Additionally, a video should have the right amount of content, so that the message is clear and understood. A video shows a real-world example of a roofing job, such as before and after photos. It can engage the user and answer frequently asked questions about the process of roof installation.

XML sitemaps

One of the most important elements of local SEO for roofers is contact information. A visitor’s call to action, or NAP, should be readily available on every page of your site. The address and phone number should match. Additionally, the URL should be easily identifiable on the homepage. By using XML sitemaps for roofers, you can easily identify the areas of your website that need more work and optimize the content for those pages.

A single XML sitemap can list up to 50,000 URLs and ten MB. Large non-profit associations have more than 70,000 unique pages, including standard pages, thousands of industry-specific research articles, events, and products for sale. XML sitemaps can be broken down into several different types of sites, including main pages, indexes, research articles, events, archived information, and product lists.

Directory listings

Creating a directory listing for an SEO roofer can be very cost-effective. These listings require only your name, email address, and password. Once you set them up, your roofing business will be visible to consumers on major search engines. The best part is that these listings are free of charge! The only cost involved is your time. Here’s how to create a directory listing for a roofer:

First of all, use the proper keyword phrases when listing your business. For instance, if you deal with residential homes, you might want to use “Roofing Contractor” and “Roofing Supply Store.” If you work with commercial properties, you might want to consider the Commercial Property Owners and Property Management lists. Listing your business on these lists will help you gain new business and improve your current clientele. If you want to avoid these penalties, use a combination of both.

Dedicated page

Your dedicated page should focus on roofing keywords and services. Do not try to rank for broad terms like “roofing services,” which could make you appear untrustworthy. Rather, focus on more specific topics like “roofing services in St. Louis” or “roofing services in St. Louis.” Include images and a minimum of 600 words on your dedicated page. Also, make sure to include some testimonials.

Social Cali Digital Marketing Agency
4407 Temecula St UNIT 6, San Diego, CA 92107
(619) 393-6550